Viral Consumers

Blackshaw, Pete
July 2001
Executive Excellence;Jul2001, Vol. 18 Issue 7, p20
Expounds on the concept of viral consumers. Spread of a company's reputation through customers' word-of-mouth; Ability of viral consumers to build or destroy a business; Influence of viral customers on all people within their social network; Application of one-to-one marketing principles to consumer feedback.


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