Boyle, Thomas P.
March 2001
Journalism & Mass Communication Quarterly;Spring2001, Vol. 78 Issue 1, p26
Academic Journal
Studies agenda setting on network news, prestige press and advertising during the 1996 United States presidential election. Definition of agenda setting and its main areas; Analysis of news stories about political advertisements; Influence of advertising in agenda-setting; Descriptive and regression analysis of advertising, network news and newspaper agendas.


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