Bring It!

Torres, Alfred J.
January 2010
Profiles in Diversity Journal;Jan/Feb2010, Vol. 12 Issue 1, p52
The article focuses on the Bring It campaign by Verizon for employees to bring their unique talent, skills, knowledge and passion to a work environment that will embrace who they are. It states that the campaign was successful because it defines diversity broadly and inclusively and focuses employees, potential applicants to diversity as an opportunity and that it used photos of actual employees in the branding campaign that represents different gender, race and ethnic groups.


Related Articles

  • Leveraging Engagement and Inclusion for Business Results. Clayton, Debra // Profiles in Diversity Journal;May/Jun2010, Vol. 12 Issue 3, p26 

    The article offers the author's insight on her role as the human resource manager of Verizon Communications Inc. She states that working closely with clients helps her identify and develop solutions for issues affecting the workplace which include dealing with the changes in the economy,...

  • Verizon Beckons 5 to Pitch for $20-30 Mil. Push. Gianatasio, David; McMains, Andrew // Adweek New England Edition;06/26/2000, Vol. 37 Issue 26, p4 

    Reports that regional telephone company Verizon Communications has put out a call to its advertising agencies for a branding and product push in the 2000 fall season. Budget allocated for the advertising campaign; Total annual spending of the company on advertising.

  • Verizon Ads Tout New Name. Gianatasio, David // Adweek New England Edition;08/07/2000, Vol. 37 Issue 32, p6 

    Reports the launching of the brand-building campaign of Verizon Communications company. Agencies of Verizon that contributed to the campaign; Features of the campaign; Future campaigns planned by the company to launched.

  • Verizon Breaks New Brand Effort.  // Adweek Magazines' Technology Marketing;May2002, Vol. 22 Issue 5, p5 

    Reports on the advertising campaign of Verizon as of May 2002. Theme of the advertising campaign; Feature of the spot advertisement called 'Anthem'; Word to which the company wanted to be linked with.

  • Variety Pack. Ramaswami, Rama // Operations & Fulfillment;Apr2002, Vol. 10 Issue 4, p6 

    Editorial. Presents information on themes of adaptation in work diversity research. Change in the offerings of Andersen/Texas A&M; Modification of procedures; Details on the report 'Who's Minding the Future?,' published by Andersen and the Center for Retailing Studies at Texas A&M University.

  • Good leaders understand contributions of different personalities.  // Business Journal Serving Fresno & the Central San Joaquin Valley;06/29/98, Issue 322322, p15 

    Focuses on diversity issues in the workplace. Use of Enneagram; Understanding personality differences; Reorganization in businesses; Conflicts resulting from diversity.

  • How to… manage a diversity programme. Doke, DeeDee; Beagrie, Scott // Personnel Today;2/4/2003, p31 

    Provides suggestions on how to manage diversity in the workplace. Meaning of diversity; Importance of diversity in the workplace; Approach to be adopted in the implementation of diversity programs; Significance of diversity audit; Web site addresses to search for more information.

  • The Spice of Life. Hopen, Deborah // Journal for Quality & Participation;Winter2004, Vol. 27 Issue 4, p3 

    Introduces a series of article about workplace diversity.

  • The Challenge Ahead. Morabito, Cheri // Profiles in Diversity Journal;Jan/Feb2010, Vol. 12 Issue 1, p2 

    The article discusses various reports published within the issue, including one on what inclusion really entails which is beyond the declaration of the Equal Employment Opportunity Commission (EEOC), the nature of diversity and inclusion in today's workplace and learn from the experts to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics