TITLE

Marketing's greatest enemy

AUTHOR(S)
Levinson, Jay
PUB. DATE
July 2001
SOURCE
America's Network;7/15/2001, Vol. 105 Issue 11, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on several marketing issues in the telecommunication industry in the United States. Enemy of marketing; Damaging effects of apathy after the sale.
ACCESSION #
4828796

 

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