TITLE

10 LEGAL MOVES THAT CHANGED ADVERTISING

AUTHOR(S)
Liodice, Bob
PUB. DATE
March 2010
SOURCE
Advertising Age;3/15/2010, Vol. 81 Issue 11, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines advertising laws and advertising and marketing practices, presenting 10 changes in U.S. law or industry practices considered most significant from 1910-2010. Among the events discussed are the 1913 law allowing advertising expenses to be tax-deductible for corporations, the establishment of the Federal Trade Commission in 1914 and the creation of the self-regulatory body the National Advertising Review Council in 1974.
ACCESSION #
48585029

 

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