TITLE

Q FACTOR ANALYSIS (Q-METHODOLOGY) AS DATA ANALYSIS TECHNIQUE

AUTHOR(S)
Rozalia, Gabor Manuela
PUB. DATE
December 2008
SOURCE
Annals of the University of Oradea, Economic Science Series;2008, Vol. 17 Issue 4, p871
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Data analyses involves the use of some statistical methods. Q methodology or Q factor analysis as it is named in the foreign literature, is a relatively new tool not only as approach but particularly following the quite recent rediscovery of its usefulness in those fields where psychometric knowledge of individuals have thorough implications. For marketing, consumers' preferences, opinions, attitudes are subjective and this is the reason for which a Q factor analysis outlines subjective structures or even subjectivity itself. The purpose of Q factor analysis is to identify factors and based on them, several individuals can be compared, wherein variables are not grouped but respondents are discriminated among them. The paper shows the technical and methodological aspects of the Q factor analysis.
ACCESSION #
48755786

 

Related Articles

  • PRACTICAL EXAMPLES CONCERNING APPLICATION OF THE Q FACTOR ANALYSIS FOR MARKETING DATA. Rozalia, Gabor Manuela // Annals of the University of Oradea, Economic Science Series;2008, Vol. 17 Issue 4, p866 

    The Q methodology or the Q factor analysis as it is named in foreign literature, it is a relatively new tool not only driven by its approach but especially driven by a recent discovery of its usefulness in those fields for which the psychometric knowledge of individuals have thorough...

  • Consumers 'Vote' on Certified Pork. Vansickle, Joe // National Hog Farmer;7/15/2006, Vol. 51 Issue 7, p30 

    The article reports on the survey concerning the responses of consumers whether to compensate more for a certified pork chop in the retail counter in the U.S. The survey targets primary household shoppers. This reveals that 16 percent of pork consumers shows more willingness to pay for products...

  • Creating Some Urgency, Or 'Hurry Up And Buy.'. Gitomer, Jeffrey // Grand Rapids Business Journal;7/9/2007, Vol. 25 Issue 28, p33 

    The article focuses on several factors that influence people to buy. It states that customers feel that if they buy, they will make a significant gain or keep someone else from getting it. It notes that people will surely buy the things they want badly. It adds that customers tend to buy the...

  • THE TWO SIDES OF JOE JONES. Hackett, Otis // Motorcycle Product News;Jun2010, Vol. 36 Issue 6, p30 

    The article presents information on the different types of customers. It says that there are two types of customers, the customers who are in need and the customer who just want to buy the product. It mentions that the customers who just want the product are usually the customer who can afford...

  • Consumers Say 'No' to Fees.  // Community Banker;Dec2004, Vol. 13 Issue 12, p58 

    Presents a graphical representation of consumers' willingness to pay for identity theft detection and alert services based on the "2004 Unisys Consumer Survey on Identity Theft."

  • CONSUMER REACTIONS TO INFLATION. Mueller, Eva // Quarterly Journal of Economics;May59, Vol. 73 Issue 2, p246 

    The article presents an investigation on the study about the consumer's reaction to the issue on inflation and the expected price increase in the U.S. For some years, inflationary pressure is present in the economic system of the world. The consequence of the situation receives attention from...

  • Consumer Innovators: The Key to New Product Success. Robertson, Thomas S. // California Management Review;Winter67, Vol. 10 Issue 2, p23 

    The author examines consumer attitudes regarding a variety of new products and tries to determine what types of consumers are most likely to embrace new products. The author terms such consumers "innovators." Compared to others, innovators are likely to be upwardly mobile with a larger amount of...

  • Analysis of the Factors Affecting Consumer's Some Traditional Food Products Preferences by Multidimensional Scaling Method. Oraman, Y.; Unakıtan, G.; Yılmaz, E.; Başaran, B. // Journal of Tekirdag Agricultural Faculty;2011, Vol. 8 Issue 1, p33 

    The aim of this study is to evaluate consumer behaviour towards factors affecting purchase decision of some traditional food products and grouping those consumer attitudes. The original data was obtained from results of a survey conducted in 14 different districts in Tekirdag. The survey...

  • The 24-Hour Customer. Ott, Adrian C. // 24-Hour Customer;11/17/2014, p1 

    In The 24-Hour Customer, Adrian C. Ott explores how companies that understand the value of time and build their products and services around their customers’ willingness to invest precious time and attention are gaining competitive traction, and also developing new offerings in previously...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics