TITLE

Policing the Online Advertising Market

AUTHOR(S)
Shields, Mike
PUB. DATE
March 2010
SOURCE
Adweek;3/22/2010, Vol. 51 Issue 12, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on proposals to expand U.S. government regulation of the online advertising industry. A consumer privacy bill which would affect online behavioral target marketing is discussed. A financial reform bill which would grant the Federal Trade Commission expanded powers to levy fines for deceptive advertising is also described.
ACCESSION #
48867102

 

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