TITLE

Tell me about it

AUTHOR(S)
Cowlett, Mary
PUB. DATE
March 2010
SOURCE
Marketing (00253650);3/17/2010, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses transparency between marketers and consumers in Great Britain. It explains how marketers and their research partners open their ears to listen the consumers. It cites the popularity of online social networks as medium to open up two-way dialogue with consumers who are comfortable about sharing their experiences.
ACCESSION #
48954350

 

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