TITLE

Business Planning

PUB. DATE
April 2010
SOURCE
Pharmaceutical Representative;Apr2010, Vol. 40 Issue 4, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on business planning in selling pharmaceutical products. It says that effective strategies and realistic goals can be developed if a representative views his or her territory as a system. It states that identifying different types of customers and needs is important before developing a business plan. It suggests thorough research of customer needs to meet and exceed their expectations.
ACCESSION #
49090433

 

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