HOW TO... write a good BLOG

Allen-Vercoe, Hayden
March 2010
Travel Weekly (UK);3/19/2010, Vol. 5, p39
Trade Publication
The article offers tips to write a good blog. Ideally, the blog should be part of one's web site but if that seems a bit technical, just make sure that blog and the site link to each other. Other blogging platforms to consider might be Drupal, Typepad or Expression Engine. Setting a content strategy is essential and do not just post deals. Create content that skirts the periphery of one's business or add some depth by embedding pictures and videos. Moreover, be open and honest.


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