TITLE

ADD CONSUMER-GENERATED REVIEWS TO YOUR HOLIDAY WISH LIST

AUTHOR(S)
SULLIVAN, ELISABETH A.
PUB. DATE
December 2009
SOURCE
Marketing News;12/30/2009, Vol. 43 Issue 20, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents an overview of the benefits that companies can find from consumer generated product reviews and word-of-mouth advertising on the Internet. A discussion of research which evaluated the ways that consumer generated reviews and online word-of-mouth advertising can increase companies' return on investments is presented.
ACCESSION #
49116545

 

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