Preemption in Green Marketing: The Case for Uniform Federal Marketing Definitions

White, Robert B.
January 2010
Indiana Law Journal;Winter2010, Vol. 85 Issue 1, p325
Academic Journal
The article discusses the regulation of green marketing in the U.S. It notes that preemption sacrifices affect the regulatory scheme of sustainability regulations. Moreover, it highlights the Green Guides program of the Federal Trade Commission which provides certainty and uniformity to green marketing initiatives.


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