TITLE

Preemption in Green Marketing: The Case for Uniform Federal Marketing Definitions

AUTHOR(S)
White, Robert B.
PUB. DATE
January 2010
SOURCE
Indiana Law Journal;Winter2010, Vol. 85 Issue 1, p325
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the regulation of green marketing in the U.S. It notes that preemption sacrifices affect the regulatory scheme of sustainability regulations. Moreover, it highlights the Green Guides program of the Federal Trade Commission which provides certainty and uniformity to green marketing initiatives.
ACCESSION #
49137802

 

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