"I Know I Need a Social Media Policy: Now What Should It Say?"

Bauer, Meredith A.
April 2010
Franchising World;Apr2010, Vol. 42 Issue 4, p47
Trade Publication
The article discusses legal and practical considerations in developing the social media policy of a business. Social media tools such as blogs and the Facebook and Twitter sites are said to have become significant marketing tools for businesses. It is asserted that an effective social media policy must be able to address the scope of allowable use of social media tools and networking sites. The social media policy should also ensure the confidentiality of the franchisor's information.


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