TITLE

Turner in Context

AUTHOR(S)
Crupi, Anthony
PUB. DATE
April 2010
SOURCE
MediaWeek;4/12/2010, Vol. 20 Issue 15, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines television advertising marketing by the cable television company Turner Entertainment. The company's use of so-called "contextual advertising," which links advertising to product placements in television programs and motion pictures broadcast by Turner cable television networks, is discussed.
ACCESSION #
49251789

 

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