TITLE

GE Seeks Green By Going Green

AUTHOR(S)
Gwynne, Peter
PUB. DATE
March 2010
SOURCE
Research Technology Management;Mar/Apr2010, Vol. 53 Issue 2, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article highlights the success of the ecomagination initiative launched by General Electric company in 2005. The initiative aims to meet the demands of customers for more energy-efficient products. According to initiative's vice president Steve Fludder, the company believes that development of innovative solutions to environmental problems will generate profit for the company. Among the realized benefits from the initiative include corporate growth in China, and research and development in key sectors like new battery technology and energy-efficient light sources.
ACCESSION #
49258589

 

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