Social media slip-ups distract from the real promise

Pearse, Justin
March 2010
New Media Age;3/25/2010, p02
Trade Publication
The article discusses social media and its impact on brand image. The author notes that the growth of online social media had reached the sphere of branding through consumer comments appearing in social networking web sites such as Facebook. Controversial issues involving adverse comments against a brand erupt from time to time often caused by the mismanagement between a brand and its consumers. For the author, such incidents divert the attention to the potential impact of social media on brand's search strategies.


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