Linking In

March 2010
Sound & Video Contractor;Mar2010, Vol. 28 Issue 3, p24
Trade Publication
The article suggests ways to take advantage of the business and social networking site LinkedIn. Among the advantages of Linked a research tool are its ability to help reach decision makers within new accounts, ability to form or join discussion groups on almost any topic, and its use as a database. The site is also useful for career networking and recruiting. There are also several options to use LinkedIn to promote a business such as the use of the e-mail, posting of news in groups, link back to Web site or blog and answer and questions.


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