TITLE

Marketing Management Division

PUB. DATE
October 1968
SOURCE
Journal of Marketing;Oct68 Part 2, Vol. 32 Issue 4, p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article presents a report from the marketing management division of the American Marketing Association (AMA). It is the newest of five professional divisions within the American Marketing Association. Established in 1959, the function of the division is to serve "line" marketers and act as a vehicle through which line marketers can participate in AMA sponsored activities and develop effective communication among themselves and those in marketing education. The article identifies the major meetings for the next year and provides a list of the division leaders and the advisory council.
ACCESSION #
4996326

 

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