TITLE

The Development of a Scale to Measure Consumer Discontent

AUTHOR(S)
Lundstrom, William J.; Lamont, Lawrence M.
PUB. DATE
November 1976
SOURCE
Journal of Marketing Research (JMR);Nov76, Vol. 13 Issue 4, p373
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This report concerns the procedures used and results obtained in the development of an attitude scale to measure consumer discontent. Using consumer attitudes and the related consumerism literature as a point of departure, the writers define consumer discontent and develop a scale to measure the construct. The research results suggest that marketing and market-related constructs are potentially scalable properties that can meet rigorous reliability and validity criteria.
ACCESSION #
5005966

 

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