TITLE

How Wonder bread battle fueled a war over product 'uniqueness.'

PUB. DATE
April 1998
SOURCE
Advertising Age;4/20/1998, Vol. 69 Issue 16, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the author's thoughts on the role of the United States' Federal Trade Commission's (FTC) rules regarding `implied uniqueness' in advertising and Wonder bread. What Wonder bread offered; Role of Robert Pitofsky, head of the FTC.
ACCESSION #
500684

 

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