The Case For and Against Televised Political Advertising: Implications for Research and Public Policy

Laczniak, Gene R.; Caywood, Clarke L.
January 1987
Journal of Public Policy & Marketing;1987, Vol. 6 Issue 1, p16
Academic Journal
Presented here are the advantages and disadvantages of using the increasingly controversial tactic of televised political advertising. An agenda for needed research to shed light on this issue is put forward, along with an articulation of several public policy options for adjusting the existing process.


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