TITLE

Affirmative Disclosure at the FTC: Communication Decisions

AUTHOR(S)
Wilkie, William L.
PUB. DATE
January 1987
SOURCE
Journal of Public Policy & Marketing;1987, Vol. 6 Issue 1, p33
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper builds on previous work by the author on a framework for understanding affirmative action orders by the FTC. Specifically, this paper looks at the more detailed elements of the disclosure orders, as they relate to the communication of the disclosure message to the consumer.
ACCESSION #
5037417

 

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