TITLE

The Competitive Marketing Simulator--A New Management Tool

AUTHOR(S)
Kotler, Philip
PUB. DATE
March 1965
SOURCE
California Management Review;Spring65, Vol. 7 Issue 3, p49
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Of all the functional areas, marketing has been marked by the least analytical progress. This is not due to executive apathy, but to the difficult nature of marketing decisions. This new model should suggest better ways to conceptualize marketing. INSET: Illustration of the Interaction among Marketing Variables....
ACCESSION #
5046066

 

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