The Competitive Marketing Simulator--A New Management Tool

Kotler, Philip
March 1965
California Management Review;Spring65, Vol. 7 Issue 3, p49
Academic Journal
Of all the functional areas, marketing has been marked by the least analytical progress. This is not due to executive apathy, but to the difficult nature of marketing decisions. This new model should suggest better ways to conceptualize marketing. INSET: Illustration of the Interaction among Marketing Variables....


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