TITLE

Stuart Smith on global vs local

PUB. DATE
May 2010
SOURCE
Marketing Week;5/6/2010, Vol. 33 Issue 19, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
A blog entry of Stuart Smith about the role of globalisation in the imminent departures of marketers Phil Rumbol and Cathryn Sleight from Cadbury and Coca-Cola is presented.
ACCESSION #
50913913

 

Related Articles

  • Ruth Mortimer on global vs local.  // Marketing Week;5/6/2010, Vol. 33 Issue 19, p12 

    A blog entry of Ruth Mortimer about the decision of Coca-Cola and Kraft to no longer rely on local marketing directors and go global with their marketing efforts, is presented.

  • BEST OF THE BLOGS: GLOBALISATION ISN'T ALWAYS BAD.  // Campaign;7/27/2012, Issue 30, p27 

    A blog on globalisation is presented.

  • Get out of town! Flamm, Matthew // Crain's New York Business;9/1/2008, Vol. 24 Issue 35, p21 

    The article presents information on several executives who moved to new places for a better career and simple life. Writer and entrepreneur Penelope Trunk moved to New York from Los Angeles, California, and ten years later, she was a columnist and blogger with a national daily, earning an annual...

  • It's All About the Plan. Henderson, Lanelle // Atlanta Tribune;Apr2012, Vol. 26 Issue 1, p21 

    The article shows an advisory in making a regular schedule for marketing professionals. Marketers who impose regular schedules can monitor benefits of their marketing efforts faster than those who choose not to use them. Marketers must do suggestions to enable successful scheduling including...

  • LOST IN TRANSLATION.  // Campaign;12/1/2007 Environmental & Ethical, p5 

    The article presents information on a blog posted on the website, www.memehuffer.typepad.com. The blog mentions that the team of an advertising agency presents creative work to the brand manager, the marketing manager and maybe even the marketing director. The clients leave the agency armed with...

  • From local to global. Gray, Robert // Marketing (00253650);6/15/2000, p26 

    Presents remarks by four global marketing executives on the internationalization of brands and marketing approaches. Jonathan Sully of Hasbro; Raoul Pinnell of Shell; Stuart Hepburn of Kimberly-Clark; Matt Kelly of Tricon; Need for marketers to develop an internationalist attitude; Traveling...

  • Check out the BtoBlog. Obrecht, John // B to B;6/13/2011, Vol. 96 Issue 7, p6 

    Several blogs are discussed including one by Jeff Ernst, principal analyst at Forrester Research, on marketing automation; Rich Vancil, VP-executive advisory group at IDC, on the end of traditional media; and Ginger Shimp, marketing director for small and midsize enterprises at SAP America, on...

  • Peer-to-peep.  // Marketing News;12/15/2004, Vol. 38 Issue 20, p34 

    Presents the results of a 2004 survey of marketing professionals concerning their company's use of an online community or blog as part of its marketing mix. Percentage of the respondents who planned to introduce such a tactic in the future; Total marketing budget spent by the respondents on...

  • Trekking Onto Myspace.com Is A Free, No-Risk Way To Reach Out To Youth Market. Mood, Joyce // Credit Union Journal;6/4/2007, Vol. 11 Issue 22, p11 

    The article discusses the purpose of Mark Ely, marketing and business development manager of Hershey Federal Credit Union, in creating a myspace page in myspace.com. According to Ely, his intention of designing a page is to provide educational information with the members of the community. He...

Share

Other Topics