TITLE

Stuart Smith on global vs local

PUB. DATE
May 2010
SOURCE
Marketing Week;5/6/2010, Vol. 33 Issue 19, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
A blog entry of Stuart Smith about the role of globalisation in the imminent departures of marketers Phil Rumbol and Cathryn Sleight from Cadbury and Coca-Cola is presented.
ACCESSION #
50913913

 

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