A changing media landscape: The social media boom and other digital factors

Mendolera, Katrina M.
May 2010
Public Relations Tactics;May2010, Vol. 17 Issue 5, p12
Trade Publication
The article presents the views and suggestions from some public relations (PR) professionals on how to be successful in building relationship with the media through social platforms. According to Sunflower Broadcasting general manager Joan Barrett, visuals in online newsrooms such as sketches, diagrams and logos are helpful in pitching information. Rochelle Veturis of LPA Inc. also advises PR professionals to use the websites Linkedin, Twitter and Facebook to strenghten personal connections.


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