Operation: Web Site Makeover

Lewis, Wendy
June 2010
Plastic Surgery Practice;Jun2010, Vol. 20 Issue 6, p42
The article offers tips in the creation of a Web site for online information services about cosmetic surgery in the U.S. It emphasizes the application of search engine optimization (SEO) to place the Web site in Google Inc. and Yahoo! Inc. It differentiates organic online marketing from paid online marketing, which is essential in increasing the search engine rankings.


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