TITLE

YESTERDAY'S NEWS TODAY'S NEW HOPE

AUTHOR(S)
Sabbagh, Dan
PUB. DATE
June 2010
SOURCE
Management Today;Jun2010, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on how publishers are taking advantage of new technology. It highlights media mogul Rupert Murdoch's plan to charge readers two British pounds a week to access "The Times" and "The Sunday Times" online, which is designed to protect the future of the printed word. Meanwhile, "Daily Express" releases a YouTube video showing off its newspaper on the device, while News International PLC designs efforts aimed at iPad audience.
ACCESSION #
51613221

 

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