Hsiang Iris Chyi; Mengchieh Jacie Yang; Lewis, Seth C.; Nan Zheng
March 2010
Journalism & Mass Communication Quarterly;Spring2010, Vol. 87 Issue 1, p62
Academic Journal
This study explores U.S. newspapers' online readership in the local market by comparing (I) "hybrid" readers who access both the print and online versions arid (2) online-only readers. Survey data gathered from twenty-eight newspaper sites show that hybrid readers outnumber online-only users by a 2-to-1 margin and use their local newspaper sites more actively. Regression analyses identify predictors of site satisfaction and user type. These findings provide new perspectives on the nature multiplatform news consumption as readers weigh related goods of news and information.


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