Facebook for businesses

Thompson, Summer
January 2010
Australasian Dental Practice;Jan/Feb2010, p112
The article discusses the use of online social media networks as a communication area for dental practice in Australia. The author cites the relevance of Facebook to dental practice, along with its financial and communication benefits. The four P's of online social marketing are mentioned, namely purpose, profile, participation and persistence. The author also provides tips on implementing online social marketing.


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