Bronson, Po; Merryman, Ashley
July 2010
Newsweek;7/19/2010, Vol. 156 Issue 3, p50
The article discusses a creative technique called brainstorming, which became popular as a group activity in 1953 with the publication of the book "Applied Imagination." According to researchers at Yale University, the technique reduces a team's creative output. They note that individuals can generate more and better ideas separately. Examples of how to foster creativity are presented including stopping the use of a suggestion box, multitasking, and the exploration of other cultures.


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