Customer service is the front line of marketing

Clark, Ed
August 2001
Journal of Business (10756124);8/30/2001, Vol. 16 Issue 18, pA22
Trade Publication
Gives advice on marketing. Importance of customer service as a marketing tool; Generation of positive word-of-mouth advertising via satisfied customers; Customers' evaluation of a business based on the quality of entire transaction; Linking of quality customer service to long-term success of business.


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