TITLE

A BUSINESS-MINDED! APPROACH TO BUSINESS DEVELOPMENT

AUTHOR(S)
Shallcross, Susan
PUB. DATE
May 2010
SOURCE
Law Practice: The Business of Practicing Law;May/Jun2010, Vol. 36 Issue 3, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the author's comments and suggestions on the business development approach that should be followed by law firms. The author states that firms can focus on improving the profitability of client relationships by creating a direct association between their investment and the value of relationships. She says that a large proportion of clients constitute significant volumes of work to firms for several years, but not at the consistency level of the superstars.
ACCESSION #
52290760

 

Related Articles

  • FOCUSING ON CLIENT FEEDBACK. Gavulic, Terri Pepper // Law Practice: The Business of Practicing Law;May/Jun2014, Vol. 40 Issue 3, p46 

    The article discusses how systematic collection of client feedback can help law firms to provide exceptional service to clients and enhance profits. It is noted that noting client feedback in a systematic manner can help attorneys to enhance value and service levels. It is noted that gathering...

  • Dewey -- could it happen here?  // Lawyer (Online Edition);6/13/2012, p8 

    The author discusses aspects of the possibility of failure of law firms in Great Britain. He is critical of the failure of law firm in the U.S. and states that it is not possible to happen in Great Britain. He mentions that the British law firms have spent a long time institutionalizing their...

  • Building a Portable Book of Business. DOWNEY, MICHAEL P. // Law Practice: The Business of Practicing Law;Mar/Apr2012, Vol. 38 Issue 2, p69 

    The article presents tips for developing a portable book of business or clients, for law firms. It is stated that the first step is to create a plan of what work one seeks and how to pursue that work. Also, one should determine the type of law or clients he or she wants to pursue. Other tips...

  • Managing. Shannon, Marcia Pennington // Law Practice: The Business of Practicing Law;May/Jun2010, Vol. 36 Issue 3, p55 

    The article presents the author' advice for law firms, looking to right-size their partnership ranks. She suggests to think about what other options one can embrace, to decrease the costs, apart from letting partners go. The author also advises that if a firm decides to downsize its partnership...

  • Marketing. Schmidt, Sally J. // Law Practice: The Business of Practicing Law;May/Jun2010, Vol. 36 Issue 3, p58 

    The article presents the author's comments on the benefits of high-quality interactions of a law firm, with its clients. The author discusses co-creation, and states that it gives clients an opportunity to shape the services they receive and their relationship with the firm. According to her, a...

  • FIVE WAYS TO USE VIDEO ON YOUR FIRM'S WEB SITE. Isner, Terry // Law Practice: The Business of Practicing Law;May/Jun2010, Vol. 36 Issue 3, p39 

    The article presents tips to use a video on a law firm's website, for marketing. As stated, videos offer a closer look at a firm's culture to website visitors, apart from creating a personal stamp on the firm's brand. The author suggests that blogs are great for showcasing thought leadership in...

  • Pictures Are So Passé. Brafford, Joyce // Law Practice: The Business of Practicing Law;Nov/Dec2013, Vol. 39 Issue 6, p26 

    The article offers information on the opportunity offered by microvideos for lawyers interested in using video in marketing their practice. It mentions that microvideos can help connect the gap between a client who believes of law firm as part of neighborhood and a potential client who is unsure...

  • A Shift from Practice to Marketing. Werner, Wendy L. // Law Practice: The Business of Practicing Law;Nov/Dec2013, Vol. 39 Issue 6, p58 

    The article provides information on the need for lawyers to develop their own marketing skills to generate their own business. It mentions that a key to develop the expertise of lawyers is to understand how and why they refer business to other attorneys because most business arrive to attorneys...

  • MARKETING RESOURCES. Feldman, Joan; Blackford, Sheila M.; Bowers, John; Calloway, James; Calloway, Laura A.; Grella, Tom; Mazzone, Erik; Morgan, Kristi L.; Nelson, Sharon D.; Petro, Jr, Nerino J.; Robertson, Mark A. // Law Practice: The Business of Practicing Law;May/Jun2010, Vol. 36 Issue 3, p50 

    The article focuses on various resources for the marketing and business development of law firms. Online resources include Brand Autopsy Marketing Practice or brandautopsy.typepad.com, Divorce Discourse or divorce discourse.com, and LawMarketing Portal or lawmarketing.com. Books recommended...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics