TITLE

A BUSINESS-MINDED! APPROACH TO BUSINESS DEVELOPMENT

AUTHOR(S)
Shallcross, Susan
PUB. DATE
May 2010
SOURCE
Law Practice: The Business of Practicing Law;May/Jun2010, Vol. 36 Issue 3, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the author's comments and suggestions on the business development approach that should be followed by law firms. The author states that firms can focus on improving the profitability of client relationships by creating a direct association between their investment and the value of relationships. She says that a large proportion of clients constitute significant volumes of work to firms for several years, but not at the consistency level of the superstars.
ACCESSION #
52290760

 

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