TITLE

THE MAN WITH THE £5BN BUDGET

PUB. DATE
June 2010
SOURCE
Campaign;6/18/2010, Issue 24, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Keith Weed, the new marketing chief at Unilever and discusses future business strategies of the firm. As stated, Unilever's annual advertising budget is close to 5 billion pounds. Jerry Yang, co-founder of Yahoo.com asserts greater need for synchronization of marketing and communication functions. Weed points consumer led demand growth accelerates marketing initiatives.
ACCESSION #
52291199

 

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