TITLE

Social Media 101

AUTHOR(S)
Schwartz, Meredith
PUB. DATE
July 2010
SOURCE
Gifts & Decorative Accessories;Jul2010, Vol. 111 Issue 6, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the benefits of using social media in business. It notes that the online social networks like Facebook and Twitter are one of the most effective ways of free advertising by word of mouth. It also offers a step-by-step instruction on how to create and get started in using the online social network from Facebook Inc. and Twitter Inc.
ACCESSION #
52465542

 

Related Articles

  • What If Social Media Can't Be Monetized? Wasserman, Todd // Brandweek;6/22/2009, Vol. 50 Issue 25, p30 

    The article discusses social media and its profitability. Social media such as the online social networking sites of Facebook Inc., Myspace, and Twitter Inc. have not been successful in making money through advertisements and are financed by venture capitalists. However, these companies may end...

  • Dance in the digital age. Bartlett, Rachell // Dance Today;Aug2011, Vol. 55 Issue 119, p36 

    The article explains how social media allows dance professionals to reach new audiences in terms of selling products, sharing information or in promoting a service. An example is Karen Hardy Studios of London, England's Imperial Wharf whose presence on Twitter and Facebook allows people to read...

  • Why 350 million people care about social media. Bobinski, Warren // Proofs;Mar2010, Vol. 93 Issue 2, p66 

    The article discusses the various modes of social media and their relevance to social networking. It lists major factors in considering using social networking tools such as Facebook and Twitter, including the ability to choose and filter the information to share and faster means of advertising...

  • In pursuit of revenue, social networks ramp up ad targeting. Learmonth, Michael // Advertising Age;9/10/2012, Vol. 83 Issue 32, p20 

    The article examines the targeting of Internet advertising by social media companies. Aggressive use of personal information such as e-mail addresses and telephone numbers posted by members of the online social network Facebook Inc. in targeting Internet advertising is contrasted with a less...

  • GENEREX BIOTECHNOLOGY INITIATES SOCIAL MEDIA FOR WEBSITES.  // Online Product News;Oct2010, Vol. 29 Issue 10, p3 

    The article reports on the launch of an integrated Social Media campaign by Generex Biotechnology Corp. across its corporate website and its electronic-commerce (e-commerce) websites for its various consumer diet, glucose raising and energy products. For this campaign, the company used Facebook,...

  • Tweet SUCCESS. Bednar, Joseph // BusinessWest;5/10/2010, Vol. 27 Issue 1, p24 

    The article focuses on marketing strategy through social media and networking sites such as Facebook and Twitter used by most businesses to successfully retain potential customers. It mentions the significance of social media and networking in creating awareness about the business and the...

  • SOCIAL STATUS. Costanzo, Chris // Community Banker;Sep2009, Vol. 18 Issue 9, p34 

    The article focuses on advantages and disadvantages of using social networking tools such as Facebook, Twitter and YouTube in the banking sector. People posting on their sites may infringe on a copyright or defame other people since social media thrive on interactivity. The failure to provide...

  • The Influence of Social Media Message Sources on Millennial Generation Consumers. Sago, Brad // International Journal of Integrated Marketing Communications;Fall2010, Vol. 2 Issue 2, p7 

    Social media--such as Twitter, MySpace, Facebook, texting, email and blogs--have significantly impacted how information is shared among groups of consumers. While used among all age cohorts, members of the Millennial Generation are significant users of social media. Businesses are attempting to...

  • How Safe Is Social Media? Weatherford, Mark // Public CIO;Oct2009, Vol. 7 Issue 5, p48 

    The author reflects on the safety of online social networking web sites. He says that Web 2.0 technologies like Facebook, Twitter and Linkedln have bring about a cultural shift in the society, where social media has become mainstream and anyone is using it to gain public value. He adds that...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics