Communicating across Cultures

McLean, Jacqueline; Lewis, Richard D.
July 2010
Manager: British Journal of Administrative Management;Summer2010, Issue 71, p30
Academic Journal
The article offers the authors' insights on the effects of globalization in the multicultural corporate environment. It says that globalization draws together diverse cultures through trade and allows them to interact and communicate. It states that different cultural interactions increase multicultural workforce with different perspectives based on their societal norms and values, different knowledge, education, and experience levels. It relates that business solidarity is maintained through effective management of cross cultural differences and effective communication skills of managers. It adds that correct management of cultural diversity can result to competitive advantages, which can be managed by starting with cross-cultural awareness training that focuses on the verbal and non verbal communication process.


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