TITLE

PaineWebber account in play

AUTHOR(S)
McMains, Andrew; Kim, Hank
PUB. DATE
April 1998
SOURCE
Adweek Western Edition;04/13/98, Vol. 48 Issue 15, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that PaineWebber has been identified as the financial services company seeking an advertising agency in the United States, through the Advertising Agency Register. Worth of the account; Agency duties needed by the company; Saatchi & Saatchi Co. PLC's advertising work for PaineWebber.
ACCESSION #
530314

 

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