Vitkauskaite, Elena
August 2010
Economics & Management;2010, p844
Academic Journal
Such social networking sites as MySpace, Facebook, Cyworld, and Bebo since the moment of their introduction have attracted millions of users, many of whom have integrated these sites into their daily practices. However none of these sites are equally popular across cultures. This article analyses research which was carried out up to date in the area of cross-cultural issues in social networking sites. Cross-cultural research about the use of social networking sites up to date mostly involves analysis of only one or few social networking sites, most often analysed audiences are universities and students, in many cases only few users of websites surveyed or observed per website and or country. Thus larger scalle research is needed to rearch significant results in area of evaluating cross-cultural isues in social networking sites across the world.


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