TITLE

Now Is the Time

AUTHOR(S)
Reinhard, Keith
PUB. DATE
October 2001
SOURCE
Adweek New England Edition;10/8/2001, Vol. 38 Issue 41, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Suggests ways for the advertising industry in the United States can respond to the threats posed by recession and terrorism in 2001. Need to serve clients; Formation of business-building ideas; Role of humor in lifting spirits and sales.
ACCESSION #
5337131

 

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