Expand and Enhance Your Business With the Internet

LaFever, Nancy
October 2010
Crafts Report;Oct2010, Vol. 36 Issue 414, p22
The article focuses on the utilization of Internet tools such as refined websites, blogs, social media, videos, and online storefronts that could enhance and expand the craft business. According to ceramic artist Sue Pariseau, her blog facilitates interactive communication with customers interested in her functional stoneware. The article adds that the use of professional forums or informal platforms allows people to offer each other support, information, networking, and a sense of community.


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