TITLE

FEARS OF AN AD RECESSION

AUTHOR(S)
Lindsay, Greg; Hagan, Joe
PUB. DATE
October 2001
SOURCE
Folio: The Magazine for Magazine Management;10/1/2001, Vol. 30 Issue 13, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the implications of the terrorist attacks to the magazine advertising in the United States. Drop of the advertising market; Comparison of magazine advertising between the Gulf War and the September 11 catastrophe; Strength of advertising categories after the Gulf War.
ACCESSION #
5397178

 

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