TITLE

Finding a balance in post-attack ads

PUB. DATE
October 2001
SOURCE
B to B;10/1/2001, Vol. 86 Issue 18, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the operations of business-to-business marketers following the terrorist attacks in the United States. Impact of the disaster on the economy; Role of the media in the promotion of the operations of several companies; Efforts of the companies to recover the lost profits due to the disaster.
ACCESSION #
5397235

 

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