TITLE

Ecological Marketing Strategy for Toni Yogurts in Switzerland

AUTHOR(S)
Dyllick, Thomas
PUB. DATE
August 1989
SOURCE
Journal of Business Ethics;Aug89, Vol. 8 Issue 8, p657
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Whoever enters a food store in Switzerland, nowadays, most probably passes by a conspicuous crate for depositing empty glass containers for Toni yogurts. But who actually would know that the story behind the recyclable glass containers is one of the most interesting and informative cases, where one company successfully integrated ecological considerations of society-at-large into their company's marketing strategy, making it eventually a great business success. It is an encouraging story for those who are trying to find ways to include a sense of social responsibility into company policies without calling for more state intervention to bring it about. It is a sobering story at the same time, leaving little doubt, that there are no easy and undisputed solutions for complex and ambiguous problems.
ACCESSION #
5397562

 

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