TITLE

The Bite Behind

PUB. DATE
July 1966
SOURCE
Time;7/15/1966, Vol. 88 Issue 3, p95
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign of automobile rental company Hertz Corp. in the U.S. It says that the company will change its domestic advertising account from Norma, Craig and Kummel to Carl Ally Inc. with board chairman Carl Ally. It notes that Ally's approach is determined by the advertisement of Avis with Doyle Dane Bernbach Inc.
ACCESSION #
54034515

 

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