TITLE

When the Big Guy Hits Back

PUB. DATE
December 1966
SOURCE
Time;12/23/1966, Vol. 88 Issue 26, p69
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the advertising campaign of car rental companies Hertz Corp. and Avis Inc. in the U.S. It says that Carl Ally of Carl Ally Inc. holds the account of Hertz for advertising that developed a confrontational advertisement against Avis. However, it says that Avis and William Bernbach of Doyle Dane Bernbach Inc. first introduced its successful advertising campaign.
ACCESSION #
54035874

 

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