TITLE

The Pitchman

PUB. DATE
January 1969
SOURCE
Time;
SOURCE TYPE
DOC. TYPE
Article
ABSTRACT
The article features Edward McMahon Jr.,a pitchman in the U.S. McMahon ranks as the most effective salesman in television (TV) since the heyday of Arthur Godrey. In doing the Budwieser beer commercials for four years, McMahon has developed into principal spokesman for the firm and makes 50% of all its radio and TV advertising. Writer Dick Cavett describes the character and personality of McMahon.
ACCESSION #
54042510

 

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