TITLE

Exploring consumer perceptions of green restaurants in the US

AUTHOR(S)
Schubert, Franziska; Kandampully, Jay; Solnet, David; Kralj, Anna
PUB. DATE
October 2010
SOURCE
Tourism & Hospitality Research;Oct2010, Vol. 10 Issue 4, p286
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Consumer attitudes and behavioural intentions towards environmentally sustainable practices in restaurants is an under-explored area in the hospitality literature, despite the growing 'green' trend. This article analyses data collected from 455 restaurant customers across five casual dining restaurants to gain insight into consumer attitudes towards, and willingness to pay more for, restaurants that engage in 'green' practices. The findings illustrate that there is an unfilled market niche for 'green' restaurants, as customers care about restaurants protecting the environment and would be willing to pay more to offset any additional costs associated with 'green' practices.
ACCESSION #
54083961

 

Related Articles

  • CUSTOMER RESPONSE TO MESSAGE FRAMING IN CAUSE RELATED MARKETING. PINTO, RAINA; MEKOTH, NANDAKUMAR // Portuguese Journal of Marketing / Revista Portuguesa de Marketin;2013, Issue 31, p67 

    Organizational campaigns promoting Cause Related Marketing (CRM) have gained significance with regard to consumer participation. This is evident as business organizations have been found to express humanity and values in emotionally compelling ways so as to meet the expectations set by...

  • Socially conscious consumers prepared to pay more.  // Ecos;Apr2012, Issue 170, p1 

    The article discusses the Nielsen Global Survey of Corporate Citizenship. It notes the willingness of younger consumers to spend extra for products and services from socially-responsible companies. It mentions that socially conscious consumers under the age of 40 consult social media when making...

  • Beat price objections.  // Sell!ng;Oct2005, p10 

    Offers tips on beating price objections of customers. Importance of asking customers their reason for thinking that the price is too high; Significance of explaining the features of the product and its benefits; Relevance of quality service to customers.

  • Stick with the glue. Wickenden, Tony // Money Marketing;3/17/2011, p70 

    The article discusses how adviser-charging could affect the number of advisers who will be able to offer financial advice. It cites two factors that serve as determinants of how many consumers will be prepared to pay for advice such as the ability of advisers to provide consistently delivered...

  • A RACE TO THE BOTTOM? CONSUMER RESPONSES TO HUMAN RIGHTS PERFORMANCE. Yao Jin; Smith, Ronn J.; Cook, Laurel Aynne // AMA Marketing & Public Policy Academic Conference Proceedings;2012, Vol. 22, p61 

    The article discusses a study which examined the role of multidimensionality in corporate social responsibility (CSR) rating and its impact on brand equity and two measures of purchasing behavior. In the context of the apparel industry, the study tested three hypotheses, such as, that a low...

  • Hotel pet policies: an assessment of willingness to pay for travelling with a pet. Taillon, Justin; MacLaurin, Tanya; Yun, Dongkoo // Anatolia: An International Journal of Tourism & Hospitality Rese;Mar2015, Vol. 26 Issue 1, p89 

    The article discusses a study that assesses the willingness of customers to pay for travelling with a pet. The study has developed an online survey to collect data, which included 595 respondents who own a pet. It suggested that individuals who were identified as having a strong human-animal...

  • What Will Consumers Pay for Social Product Features? Auger, Pat; Burke, Paul; Devinney, Timothy M.; Louviere, Jordan J. // Journal of Business Ethics;Feb2003 Part 1, Vol. 42 Issue 3, p281 

    The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success -- such as environmental...

  • Made in... MADE HOW?  // Choice;Jan/Feb2003, p21 

    Discusses corporate social responsibility (CSR) and how consumer pressure can make industries give reliable information about their products. Success of the Fair Wear campaign to certify that clothing manufacturers provide better working conditions for home-based outworkers in Australia; Tips...

  • EXPLORING DETERMINANTS AND EFFECTS OF SHARED RESPONSIBILITY IN SERVICE EXCHANGES. Sierra, Jeremy J.; Heiser, Robert S.; McQuitty, Shaun // Journal of Marketing Theory & Practice;Spring2009, Vol. 17 Issue 2, p111 

    Service inseparability means that customers and service providers rely on each other for successful exchanges. Customer and employee interdependence or shared responsibility is often needed to complete a service transaction. Although shared responsibility is an integral part of service...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics