TITLE

POLLING FOR A PRESIDENTIAL CANDIDATE: SOME OBSERVATIONS ON THE 1964 CAMPAIGN

AUTHOR(S)
Benham, Thomas W.
PUB. DATE
June 1965
SOURCE
Public Opinion Quarterly;Summer65, Vol. 29 Issue 2, p185
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Election polls have become an established feature of the American political process. For many years the Opinion Research Corporation has helped political parties and candidates with their public opinion problems. This paper gives the highlights of ORC findings as they surveyed public opinion on behalf of Barry M. Goldwater and the Republican Party during the 1964 presidential campaign. Of special interest are the findings regarding Republican defectors, the "silent vote," the civil rights backlash, and candidate images.
ACCESSION #
5413278

 

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