Benham, Thomas W.
June 1965
Public Opinion Quarterly;Summer65, Vol. 29 Issue 2, p185
Academic Journal
Election polls have become an established feature of the American political process. For many years the Opinion Research Corporation has helped political parties and candidates with their public opinion problems. This paper gives the highlights of ORC findings as they surveyed public opinion on behalf of Barry M. Goldwater and the Republican Party during the 1964 presidential campaign. Of special interest are the findings regarding Republican defectors, the "silent vote," the civil rights backlash, and candidate images.


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