TITLE

Commercial Confusion

PUB. DATE
September 2010
SOURCE
Brandweek;9/20/2010, Vol. 51 Issue 33, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the results of an AdweekMedia/Harris Poll on viewers' perception of television commercials. According to the poll, majority of the viewers think that TV commercials are confusing at least some of the time. It notes that eight percent of older respondents indicated that they are very often confused by the TV spots they, while 20% claim that this happens somewhat often. The poll also found that only a few respondents do not watch TV commercials.
ACCESSION #
54284779

 

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