TITLE

CHAPTER 15: MARKET ASSESSMENT

AUTHOR(S)
Miller, Richard K.; Washington, Kelli
PUB. DATE
June 2010
SOURCE
Casinos, Gaming & Wagering;2010, p143
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article provides a market assessment of lottery in the U.S. as of 2009. Lotteries are allowed in 42 states and the District of Columbia which represents 61.8 billion U.S. dollars in sales and 17.9 billion dollars in profit for 2009. New York, Massachusetts and Florida top the list of states with the highest numbers of lottery sale with average overall prize payout of 60%. A March 2009 survey revealed that 46% of lottery players had reduced their lottery spending, with more women stopping or spending less on lottery game purchases.
ACCESSION #
54339882

 

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