Your Ad Here... And Here

Malone, Michael
May 2010
Broadcasting & Cable;5/31/2010, Vol. 140 Issue 22, p10
The article reports on the product placements advertisement among television stations in the U.S. It mentions that the trend gives vendors more airtime to advertise their products than spot advertising. It also mentions that it deepens the pool of potential local advertisers. It adds that it gives lucrative option than syndicated program.


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